NUTRITIONAL PERSPECTIVE
Welcome an exciting new addition to the cereal aisle! Boost-It cereals introduce a two-phase range formulated for women of reproductive age.
Developed around the natural rhythm of the menstrual cycle, the range brings greater intention and nutrient density to everyday eating.
FORMULATED WITH THE ASSISTANCE OF A REGISTERED DIETITIAN.
Inspired by seed cycling – a cyclical wholefood practice in which specific seeds are incorporated during different phases of the menstrual cycle – the range reflects growing interest in aligning dietary choices with cyclical physiology.
The menstrual cycle is characterised by natural hormonal shifts, including rising oestrogen in the first half of the cycle and progesterone predominance in the second. Boost-It acknowledges this dynamic rhythm by incorporating mineral-rich, fibre-dense seeds aligned with each phase.
FIRST HALF OF THE CYCLE
(Menstruation to Ovulation)
In the first half of the cycle (the follicular phase), flax and pumpkin seeds are emphasised.
Flaxseed is naturally rich in fibre and lignans – plant compounds that have been studied for their interaction with oestrogen receptors – as well as plant-based omega-3 fats.
Pumpkin seeds contribute zinc and magnesium, minerals involved in normal cellular function and energy metabolism.
SECOND HALF OF THE CYCLE
(Ovulation to Menstruation)
In the second half of the cycle (the luteal phase), sesame and sunflower seeds are traditionally incorporated.
Sesame seeds provide lignans alongside iron and calcium, while sunflower seeds contribute vitamin E and additional magnesium.
Together, these ingredients enhance the mineral density and phytonutrient diversity of the blend.
Each phase is available in two formats: a dry blend designed for soaking as overnight oats, and a baked granola version for those who prefer a crunchier texture.
Both deliver the same phase-aligned nutrient profile.
Magnesium contributes to normal muscle and nervous system function. Iron contributes to the normal formation of red blood cells and the reduction of tiredness and fatigue. Zinc contributes to normal immune function and cell division.
Crafted from rolled oats, mineral-rich seeds, cacao and fruits, Boost-It cereals avoid artificial additives and unnecessary fillers. The blends are designed to be simple and versatile, whether soaked overnight or enjoyed as a granola.
Boost-It reflects growing consumer demand for food products that combine ingredient transparency, positive health impact, meaningful nutrient density and thoughtful formulation.
FORMULATED WITH THE ASSISTANCE OF A REGISTERED DIETITIAN.